About Us

We are Softarex Capital Management, a company that helps startups succeed and grow. We partner with investors and experts from various domains, such as software development, marketing, sales, legal, corporate management, and M&A. We invest in the best startups and business models and help them achieve high profits.

We also offer a comprehensive ecosystem for IT professionals and creative people to do business, network, and have fun. It is based on ATIV Hotel, a one-of-a-kind village that provides co-working, events, workshops, and conferences, as well as a set of software products and platforms that support the life and growth of startups.

At Softarex Capital Management we have a company culture that is based on a set of core values and principles that unite us as a team and guide our actions towards our mission. We value our employees as our most valuable asset and provide them with opportunities for professional development and improvement. We see our employees as our family of IT experts who make life better.

At our core, we adhere to a set of principles that drive our every action: the satisfaction of our clients, the growth of their businesses, and a steadfast focus on their needs.

These values are the foundation upon which we build strong, long-lasting relationships with our clients, ensuring that their success remains our top priority.

Our approach is creative and innovative. We believe that creativity drives innovation and we propose bold and unconventional ideas to our clients. By doing so, we aim to help them achieve high profits and surpass customer expectations.

Drawing on our extensive experience and diverse expertise in various fields, we help our partner startups navigate the complex world of business, identify opportunities for growth, and stay competitive and relevant in a rapidly evolving business landscape. Our commitment to excellence extends to all aspects of our work, from strategic planning to tactical execution.

We place a strong emphasis on collaboration and communication, ensuring that our partners are always informed and involved in the decision-making process. With us, our partners achieve their goals and realize their full potential. We create a stress-free experience for our partner startups, allowing them to focus on what they do best: building and scaling successful businesses.

Softarex Capital Management Founders

Reza Zanjani

CEO, Softarex Capital Management

Reza is a highly dynamic entrepreneur and innovative business leader with experiences ranging from co-founding and leading a startup to exit, as well as private and public company growth and turnarounds. His career spans 15 years of executive leadership and 25 years of progressive management in BioPharma, Clinical research, Consulting and Technology Solutions. Reza has built and managed executive teams, global business units, managed product and program development, and integrated operations in various market segments.

Alexander Lipanov

President, Chief Products Officer, PhD in Applied mathematics

A seasoned executive with 25 years of management and technical experience, with a Ph.D. in Applied Mathematics. With vast experience in academia and over 40 scientific published articles, he is the top expert in Machine Learning and Computer Vision. Has both masterminded and run many successful Computer Vision, Machine Learning, and AI projects in Manufacturing and Healthcare.

Leo Gureff

Chief Legal Officer, Softarex Capital Management

Mr. Gureff is an intellectual property attorney with expertise in patents, trademarks, copyrights, trade secrets, and other intellectual property matters. Mr. Gureff has extensive experience in drafting and prosecuting utility and design patent applications on behalf of foreign and domestic clients in the areas of mechanical and biomedical arts, materials science, semiconductor technology, polymer chemistry, and chemical processing and synthesis, as well as, trademark application prosecution and trademark enforcement.